Why Everyone is Talking About Goop

Gwyneth Paltrow's Pop up Goop

Courtesy: Goop.com Photos: Angie Smith Photograph & @Goop

Remember Gwyneth Paltrow's "conscious uncoupling" from Cold Play front man Chris Martin!?  Late night comedians had a hell of a time cracking jokes about that one.  But for many folks, it was also the first time hearing about Paltrow's lifestyle website, Goop, on which she announced the split.  It probably was not the type of exposure Gwyn wanted, but hey, any press is good press.  Right?

The weekly newsletter has been around since 2008.  Each week, she focuses on an action: make, go, get, do, be, see.  It's sorta like Martha Stewart, but for the Hollywood jet-set type.

And it's actually pretty fabulous.  You'll find everything from recipes for One Bird, Three Meals to Tracey Anderson's 15 minute workout.  Just last week, Gwyneth announced a new venture: Goop's first retail location!  It's a pop-up shop at the Brentwood Country Mart, filled with her favorite goodies.  It was only open for a week, but don't worry, if you didn't have time to stop by, there's still plenty of shopping available online.  You may want to start saving your pennies.

Courtesy: Goop Photos: Michael Buckner/Getty Images for goop & @goop